Friday, January 23, 2015

Brilliant ebook innovation

Via Marginal Revolution, an author is running a promotion whereby his ebook will be available for 24 hours only. This is a great example of something often talked about but rarely observed: leveraging the novel technological form of ebooks to innovate in the medium. While ebooks certainly enable some obvious innovation on the back-end, a really fresh and new customer experience has been lacking.

This destructible ebook thing is very reminiscent of Snapchat's schtick, sharing its layering of both social media and gamification onto a more typical technology. The growth of compressed "happening now" marketing events that spread virally on social media has yet to touch publishing--until now. I could easily imagine authors like JK Rowling or George RR Martin releasing short stories or novellas on a time-limited basis.

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