Thursday, September 1, 2011

The High Art of Entertainment Marketing

Everybody loves movie trailers (which are often better than the movies themselves), and it seems like the medium is popping up more and more among a wider set of industries. Video games long ago matured to the point where artistic narrative and immersive settings became the main focus for some titles, and now the marketing is catching up. This trailer, for a newly released dystopian sci-fi game, really shows how far they've come. The low costs of creating and distributing high-quality short videos also opens up new opportunities for fans previously confined to writing fan-fiction. Just check out this amazing short film based on the popular puzzle game Portal.

Shorts with sufficient quality and originality sometimes get picked up by major movie producers and made into full-length movies: 'District 9' was an adaptation of this short film, and the animated film '9' originated here. Even book marketing is getting in on the action, although finding the money for higher production values might be a challenge. It will be interesting to see where this trend leads.

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